He said...
- Star is an image, not a real person, that is constructed out of a range of materials
- Stars are commodities produced and consumed of their strengths and meanings
'Fundamentally the star image is incoherent, that is incomplete and 'open' Dyer says that this is because it is based upon two key paradoxes
Paradox 1
Star must be ordinary and extra ordinary for the consumer
- Where they are from
- School life
- Good at their talent
Paradox 2
Star must be simultaneously present and absent for consumer
- Keeps them thinking
- Makes them hold on to star
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