What is a music video?

"Music Video is not primarily a commodity form but a promotional one"- Andrew Goodwin, 1992


A Music Video consists of :-

• Labels 
• Majors (BIG 5)
• Stars
• Genres

"the music video is a promotional tool"- Negus

Music videos are a promotional link between the audience and the artist which tell a story to do with the song or the star image of the artist pursuing a character.

Music videos "Provide pictures for the songs in our heads. Goodbye imagination... All kids have to do now is watch and listen, stare straight ahead. No need to think and embellish, to create, to imagine. The electric fix is in." - Joe Saltzman 

http://en.wikipedia.org/wiki/Music_video