Stay With Me
Alli, Hannah, Sophie and James
Excellent considerate understanding of the technologies used in production of the video, for example in terms of set design quality and the use of FCP to create effective set design and mise en scene.
There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras and in the post production editing process – in discussion of match of action, lip syncing and graphic matching’. This is sustained and thorough and accurate in discussion of the branded themes of a broken relationship for example in discussion of the beat of the song and pacing of the cuts used in the editing process.
The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative, editing techniques, such as FCP Tools. Excellent command of terminology and understands and discusses convergence really well.
There is sustained justified decision making links between the technologies used the product and audience reception in terms of the creativity that the group used.. Recognises the need to account for errors in the post production stage and the importance of converge technologies.
This is a well considered documentary – you may want to re-edit in terms of the presentation I think this is a provisional draft of the commentary.
Friday 10 February 2012
Wednesday 8 February 2012
The Use Of PhotoShop
Photoshop was a large part of the synergy of the promotion of our music video through creating a poster and CD digipak.
We used photoshop to create these media products.
The writing on the poster was done my using layers putting one on top of the other and adjusting the opacity so that you can see the red writing of the word 'Synergy' through the title of the Song.
'Out Now' is in black, keeping it bold but simple so people just see the same and that it is released. I chose the lead singers face as he is the one that is mainly seen, i have reduced the opacity so that his face stands out from the writing, so people see the name creating a brand image.
The digipak was created using lots of layers of different images and fonts. The broken mirror is a familiar image that we used to try and capture an element of the Music video in their CD Digipak. The font on the Digipack is consistent to help carry on the star image, it is a font that we downloaded especially for the band. We have a photo of them on the front to make there faces familiar creating and brand image and a familiarity about the band that will potentially become recognisable to a wider audience, instead of having logos that don't show their faces. I feel there faces on the front helps them promote their image to a wider audience.
I also used another website called www.pixlr.com which is a website very similar to Photoshop but slightly more basic, i used this due to the fact that I didn't have photoshop on my laptop. I used this for the posters as i wanted the posters to be bold and basic anyway so i didn't feel the need to use photoshop. It still uses layers, fonts, colour alterations and opacity changes just as photoshop, these are the only elements i needed so i felt the program was worth while.
We used photoshop to create these media products.
The writing on the poster was done my using layers putting one on top of the other and adjusting the opacity so that you can see the red writing of the word 'Synergy' through the title of the Song.
'Out Now' is in black, keeping it bold but simple so people just see the same and that it is released. I chose the lead singers face as he is the one that is mainly seen, i have reduced the opacity so that his face stands out from the writing, so people see the name creating a brand image.
The digipak was created using lots of layers of different images and fonts. The broken mirror is a familiar image that we used to try and capture an element of the Music video in their CD Digipak. The font on the Digipack is consistent to help carry on the star image, it is a font that we downloaded especially for the band. We have a photo of them on the front to make there faces familiar creating and brand image and a familiarity about the band that will potentially become recognisable to a wider audience, instead of having logos that don't show their faces. I feel there faces on the front helps them promote their image to a wider audience.
I also used another website called www.pixlr.com which is a website very similar to Photoshop but slightly more basic, i used this due to the fact that I didn't have photoshop on my laptop. I used this for the posters as i wanted the posters to be bold and basic anyway so i didn't feel the need to use photoshop. It still uses layers, fonts, colour alterations and opacity changes just as photoshop, these are the only elements i needed so i felt the program was worth while.
Tuesday 7 February 2012
Task 4: Media Technology in Pre-Production
New media technology was a significant process in our pre-production and planning of our music video. Before filming our music video I drew out a timeline of shots, to try and get an image of a sequence for a potential music video draft. We then drew out images to go with timeline and labelled them with the shot number, a description of the shot, information on lighting and set design and what lyric of the song it matches to. We then filmed the story board using Sony NX 5 to create a rough cut using Final Cut Pro of what we were expecting our music video to look like. This is showing us how media technologies have helped us prepare for our music videos as we were able to see mistakes before they occured. I saw what worked and what didn't and then managed to make these changes before our actual shoot day, this made me feel much better and more confident about my shoot day allowing me to go on to the set and direct the actors efficiently and accurately as i had a clear image of what was required in my mind.
Blogger has also been a large technological part of our pre production due to the fact that I have posted all of my ideas, and the stages to the process of making our music video on it so I can clearly see the stages that we have been through. We have posted all of our research in an organised fashion on the program allowing us to use the website as a scrap book of the process of our music video process.
We also used our smart iPhones to efficiently photograph work such as hand drawn sketches of the set to quickly upload to our blogs, this allowed us to post potential visual ideas to help create this scrapbook effect. We also quickly went round to take photos of the band members once again to create more of an image of the band in our mind to visualise the band as a group and start thinking about the final media product.
I also used my Mac webcam to take photos of work if we didn't have the leads belonging to the iPhones, this immediately got drawing on to our blogs easily too.
Another massively significant part of our pre-production which may seem obvious is the internet. We used google and youtube to try and research other artists, bands and music videos, we looked at star image, narrative, set design and lighting in order to give us inspiration for our own media creation. We used youtube to research 'Jar of hearts' and the aggressive physical fighting from the 'Love the way you Lie' video.
Blogger has also been a large technological part of our pre production due to the fact that I have posted all of my ideas, and the stages to the process of making our music video on it so I can clearly see the stages that we have been through. We have posted all of our research in an organised fashion on the program allowing us to use the website as a scrap book of the process of our music video process.
We also used our smart iPhones to efficiently photograph work such as hand drawn sketches of the set to quickly upload to our blogs, this allowed us to post potential visual ideas to help create this scrapbook effect. We also quickly went round to take photos of the band members once again to create more of an image of the band in our mind to visualise the band as a group and start thinking about the final media product.
I also used my Mac webcam to take photos of work if we didn't have the leads belonging to the iPhones, this immediately got drawing on to our blogs easily too.
Another massively significant part of our pre-production which may seem obvious is the internet. We used google and youtube to try and research other artists, bands and music videos, we looked at star image, narrative, set design and lighting in order to give us inspiration for our own media creation. We used youtube to research 'Jar of hearts' and the aggressive physical fighting from the 'Love the way you Lie' video.
We also took proper photos of the band members in order for us to make our promotional campaign consisting of a poster and the bands CD digipak. We organised a photo shoot in the photography room and organised for the band to come in at the a certain time. We took group photos and individual head shots of each band member. We took them on a more professional camera compared to our Iphone camera, we then used photoshop to turn them into media products for promotion and edit the images to create the band style image. We used the lasso tool to cut images and paste them together to make each photo just how we wanted it, we used the blur took to blend the images in to the background and used deep blues, greys, reds, whites and blacks to create a theme for their image.
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