Tuesday 7 February 2012

Task 4: Media Technology in Pre-Production

New media technology was a significant process in our pre-production and planning of our music video. Before filming our music video I drew out a timeline of shots, to try and get an image of a sequence for a potential music video draft. We then drew out images to go with timeline and labelled them with the shot number, a description of the shot, information on lighting and set design and what lyric of the song it matches to. We then filmed the story board using Sony NX 5 to create a rough cut using Final Cut Pro of what we were expecting our music video to look like. This is showing us how media technologies have helped us prepare for our music videos as we were able to see mistakes before they occured. I saw what worked and what didn't and then managed to make these changes before our actual shoot day, this made me feel much better and more confident about my shoot day allowing me to go on to the set and direct the actors efficiently and accurately as i had a clear image of what was required in my mind.

















Blogger has also been a large technological part of our pre production due to the fact that I have posted all of my ideas, and the stages to the process of making our music video on it so I can clearly see the stages that we have been through. We have posted all of our research in an organised fashion on the program allowing us to use the website as a scrap book of the process of our music video process.


We also used our smart iPhones to efficiently photograph work such as hand drawn sketches of the set to quickly upload to our blogs, this allowed us to post potential visual ideas to help create this scrapbook effect. We also quickly went round to take photos of the band members once again to create more of an image of the band in our mind to visualise the band as a group and start thinking about the final media product.











I also used my Mac webcam to take photos of work if we didn't have the leads belonging to the iPhones, this immediately got drawing on to our blogs easily too.



Another massively significant part of our pre-production which may seem obvious is the internet. We used google and youtube to try and research other artists, bands and music videos, we looked at star image, narrative, set design and lighting in order to give us inspiration for our own media creation. We used youtube to research 'Jar of hearts' and the aggressive physical fighting from the   'Love the way you Lie' video.



We also took proper photos of the band members in order for us to make our promotional campaign consisting of a poster and the bands CD digipak. We organised a photo shoot in the photography room and organised for the band to come in at the a certain time. We took group photos and individual head shots of each band member. We took them on a more professional camera compared to our Iphone camera, we then used photoshop to turn them into media products for promotion and edit the images to create the band style image. We used the lasso tool to cut images and paste them together to make each photo just how we wanted it, we used the blur took to blend the images in to the background and used deep blues, greys, reds, whites and blacks to create a theme for their image.


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