Photoshop was a large part of the synergy of the promotion of our music video through creating a poster and CD digipak.
We used photoshop to create these media products.
The writing on the poster was done my using layers putting one on top of the other and adjusting the opacity so that you can see the red writing of the word 'Synergy' through the title of the Song.
'Out Now' is in black, keeping it bold but simple so people just see the same and that it is released. I chose the lead singers face as he is the one that is mainly seen, i have reduced the opacity so that his face stands out from the writing, so people see the name creating a brand image.
The digipak was created using lots of layers of different images and fonts. The broken mirror is a familiar image that we used to try and capture an element of the Music video in their CD Digipak. The font on the Digipack is consistent to help carry on the star image, it is a font that we downloaded especially for the band. We have a photo of them on the front to make there faces familiar creating and brand image and a familiarity about the band that will potentially become recognisable to a wider audience, instead of having logos that don't show their faces. I feel there faces on the front helps them promote their image to a wider audience.
I also used another website called www.pixlr.com which is a website very similar to Photoshop but slightly more basic, i used this due to the fact that I didn't have photoshop on my laptop. I used this for the posters as i wanted the posters to be bold and basic anyway so i didn't feel the need to use photoshop. It still uses layers, fonts, colour alterations and opacity changes just as photoshop, these are the only elements i needed so i felt the program was worth while.
We used photoshop to create these media products.
The writing on the poster was done my using layers putting one on top of the other and adjusting the opacity so that you can see the red writing of the word 'Synergy' through the title of the Song.
'Out Now' is in black, keeping it bold but simple so people just see the same and that it is released. I chose the lead singers face as he is the one that is mainly seen, i have reduced the opacity so that his face stands out from the writing, so people see the name creating a brand image.
The digipak was created using lots of layers of different images and fonts. The broken mirror is a familiar image that we used to try and capture an element of the Music video in their CD Digipak. The font on the Digipack is consistent to help carry on the star image, it is a font that we downloaded especially for the band. We have a photo of them on the front to make there faces familiar creating and brand image and a familiarity about the band that will potentially become recognisable to a wider audience, instead of having logos that don't show their faces. I feel there faces on the front helps them promote their image to a wider audience.
I also used another website called www.pixlr.com which is a website very similar to Photoshop but slightly more basic, i used this due to the fact that I didn't have photoshop on my laptop. I used this for the posters as i wanted the posters to be bold and basic anyway so i didn't feel the need to use photoshop. It still uses layers, fonts, colour alterations and opacity changes just as photoshop, these are the only elements i needed so i felt the program was worth while.
No comments:
Post a Comment